selling your home

I believe strongly that a properly detailed and executed marketing and sales plan achieves the best results for you. The following series of specific actions describe what I do to evaluate, prepare, market, negotiate and sell your property for its optimum price.


Pricing vs. Timing


Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning.  A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed.


Intelligent Pricing


Interest is at its highest when a property is initially placed on the market. Pricing your property too high may make it necessary to drop the price below market value to compete with newer, well priced listings.


My Home Selling Plan

Defining Success

  • What are your objectives?
  • What are your expectations?
  • What is your motivation to sell?
  • What is your timeline to move?
  • What is most important to you?

Understanding The Market

  • Market dynamics: macro v. micro
  • Market forces: supply and demand
  • Months supply inventory (MSI)
  • Days on market (DOM)
  • Price trends/ratios
  • Timing/seasonal considerations

Your Home (In the Market)

  • Outlining features and benefits
  • Determine key differentiators based on active inventory
  • Assessing competition
  • Buyer profile
  • Marketing positioning

Planning (Listing Preparations)

  • Documentation and contractual agreements
  • Complete any property improvements
  • Engage staging consultant
  • Engage photography and media professional
  • Define launch timeline

Planning (Marketing Preparations)

  • Property launch collateral (e.g. brochures/flyers)
  • Property website
  • Traditional/print advertising
  • Digital marketing plan
  • Internet/social media strategies
  • Direct mail/email marketing
  • Database/cross-marketing
  • Broker networking/caravan
  • International buyer strategy
  • Events and public relations


Representation and Marketing (Our Competitive Advantage)

  • Creating the perception of value
  • Introducing the property to the market
  • Executing the marketing plan
  • Attracting and qualifying potential buyers
  • Showing and selling the property
  • Monitoring interest
  • Communicating with you
  • Responding to changes in the market

Negotiations (Where Experience Counts)

  • Attracting the right offer
  • Qualifying and analyzing the merits of each offer
  • Strategically responding to offers
  • Quantifying the variables
  • Negotiating to optimize price and terms
  • Multiple offer procedure and back up offer strategies
  • Protecting your interests
  • Positioning you to win

Escrow (Executing the Contract)

  • Creating a timeline
  • Executing the contract
  • Complete disclosures
  • Inspections
  • Meet deadlines and contingency periods
  • Fulfill duties and responsibilities
  • Additional negotiations
  • Preparing to close
  • Introducing you to Relocation Concierge

Closing (Completing the Transaction)

  • Transitioning you from this property
  • Final documentation
  • Closing and celebration